Privacy policy


Last updated: July 2026

Website Notice

For the purposes of this Privacy Policy, Baseline Labs refers to both baselinelabs.fit and baselinelabs.is. Unless otherwise stated, this Privacy Policy applies equally to both websites and any products or services offered through them.

Baseline Labs ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, place an order, or otherwise interact with us.

1. Information We Collect

We may collect the following information:

• Personal details you provide voluntarily, including your name, email address, phone number, billing information, and shipping address.

• Order and transaction details.

• Communications you send to us, including emails, messages, and support requests.

• Technical information such as your IP address, browser type, device information, and website usage data.

We do not knowingly collect personal information from individuals under 18 years of age.

2. How We Use Your Information

We may use your information to:

• Process and fulfil orders.

• Communicate with you regarding orders, enquiries, or customer support.

• Improve our website, products, and customer experience.

• Comply with applicable legal and regulatory obligations.

• Detect, prevent, and investigate fraud, abuse, or misuse of our services.

We do not sell your personal information.

3. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

• Enable essential website functionality.

• Analyse website traffic and usage patterns.

• Improve website performance, reliability, and user experience.

You can manage or disable cookies through your browser settings. Some website features may not function correctly if cookies are disabled.

4. Sharing Your Information

We may share limited personal information with:

• Payment processors and service providers required to complete transactions.

• Shipping and logistics providers to deliver your orders.

• Government, regulatory, or law enforcement authorities where required by applicable law.

Any third-party service providers engaged by us are expected to process personal information only for authorised purposes and to implement appropriate security measures.

5. Data Storage and Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, alteration, or disclosure.

While no method of transmitting or storing information is completely secure, access to personal information is limited to authorised personnel and trusted service providers who require it to perform their duties.

6. International Data Transfers

Your personal information may be stored or processed in countries outside your country of residence. By using our services, you acknowledge and consent to such transfers where permitted by applicable law.

7. Your Rights

Depending on your location and applicable laws, you may have the right to:

• Access your personal information.

• Request correction or deletion of your personal information.

• Withdraw consent where consent is the legal basis for processing.

• Object to or restrict certain types of processing where permitted by law.

To exercise any of these rights, please contact us using the details below.

8. Communications

We may contact you regarding your orders, customer support enquiries, account-related matters, or important service updates.

Where we send marketing communications, you will have the option to unsubscribe at any time.

9. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal, accounting, or regulatory requirements.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised "Last updated" date.

11. Contact Information

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

Baseline Labs

Email: sales@baselinelabs.fit